There are many things that last 8 seconds. A bull ride at the rodeo, for example, has a timer of 8 seconds. Those 8 seconds have a great deal of meaning to the bull and to the rider. The cowboy is trying to stay on and the bull has the equal amount of time to get the cowboy off. You too have an important 8 seconds. You have 8 seconds to impress a potential customer and they will only give you 8 seconds OR LESS to make a decision about you and your company. The decision they make in that time will likely determine whether or not they buy your product or use your service.
So how do you grab attention? Here are a few pointers to use when writing and printing materials for your business. This includes any information you have relating to your business like review cards, mailers, ads in the school athletic programs, checkout sheets and more.
Clean and Clear
If you keep your message clean and clear customers will be able to quickly interpret what you are trying to say. Messy pictures, multiple fonts, crazy colors and smashed text all become distracting and viewers do not take the time to figure it out. You do not need to fill every space available, usually that blank white space is more valuable than you realize.
Also, make sure you check spelling and grammar! If you dont than everone will be two distracted and chose another business then you. (See how tough and distracting that was?!)
To the Point
Keep your message short and to the point.
Was that short and to the point enough? You don’t want your message to be lost between a lot of other words. Everyone knows of Nike’s slogan “Just Do It”. People remember that because it is short and to the point. If they had said, “When you go out there make sure you remember to do your best and don’t be scared to try…….” or something like that, nobody would remember. Make sure the words you are trying to say don’t get lost among all the other words.
Combining both points above, it is important to have graphics or images that are focused on being to the point and clean and clear. Here are two examples that may seem a bit extreme, but show a scenario of possibilities. There is a lot of information to be shared and one image tries to put it ALL on there, while the other is more to the point. The better image can be read quickly and the viewer knows immediately what the article, service, or product will be. The bad image, on the other hand, is confusing and takes too much time to figure out what is going on.
Leaving an Impression
Now that you have grabbed their attention and they have stopped to look, make sure you leave a good impression. This doesn’t just apply to the things that you write or mail, it also applies to your verbal communication, your office staff, appearance of your vehicles and every other detail that represents your business. Spend time really considering the impression you want to leave and make changes to make sure you leave that lasting impression.