Lead Generation: Understanding the Lingo

  • Feb 19, 2021

We often share emails, articles on the blog, or links to our website that are full of terms we use daily, but are unfamiliar to many. We wanted to share what some of these terms mean in the marketing world, and what they mean for your business.

Lead Generation

Lead generation is the process of finding and cultivating potential consumers interested in a specific product or service. We help individuals in search of pest control services find your company when they are searching for pest control options nearby.


A lead is someone or an organization that is interested in your products or services. Sales do not occur unless you have a lead wanting what you have to offer. We generate leads specifically for new pest account sales throughout all four seasons of the year.


A conversion occurs when a visitor to your website completes a desired action. This could be filling out a form, joining an email list, or calling your company. These conversions result in getting customers closer to purchasing products and services.

Lead Management and Transparency

Lead management is the tracking and managing of potential customers and transparency is the sharing of that information. Here at Pestnet, we provide real time notifications of each lead call. Our lead generation campaigns are accompanied with a reporting system that is 100% transparent. We are an open book and are happy to answer your questions!

PCO Exclusivity

PCO exclusivity is when a lead generation company is committed to working exclusively with Pest Control Operators. Pestnet® is an experienced web marketing advisory focused solely on the pest control operator industry, which gives us a deep understanding of what works and what doesn’t work for PCOs!

Mobile Responsive Websites

A mobile responsive website actually changes to fit whatever device you are accessing it on. Over 45% of searches for pest control services are done on a mobile device: iPhone, iPad, tablet or Android Smartphone. Pestnet® is experienced in creating mobile-ready versions of PCO websites. We know which mobile designs and functionalities can ensure mobile visitors convert into new pest control sales leads and potential new customer calls.

What Pestnet Offers

Now that you are more familiar with some of the lingo, we want to remind you again what our services can do for your company. We are available anytime to take your phone calls and answer your questions.

  • Pest Leads Benefits We Will Bring You Fresh Pest Leads And New Customers.
  • Pest Leads Benefits We Know How To Save You Time And Money By Implementing Tried And Tested Campaign Tactics.
  • Pest Leads Benefits We Have The Experience To Help You Achieve Your Pest Control Marketing Goals.

Request a free quote

We offer professional lead generation and web marketing services. Our mission is to increase sales for our pest management clients. Contact us today and receive pest control leads.

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